Thursday, 22 October 2009

Analysis of existing magazines

I have chosen two magazine covers, a contents page and a double page spread of typical pop magazines and I am going to analyse the features of these.























This is the front cover of top of the pops magazine. Top of the pops is a monthly magazine produced by the BBC. It includes chart information, celebrity gossip, beauty and fashion tips. It specialises in the pop music genre which is why I have chosen it.



The masthead of the magazine is consistent and is the same design on every issue. Occasionally the colour of the title changes but the size and the style of the lettering remains the same. On every issue there is the BBC logo and the barcode which are always situated in the same place.


The main flash of the magazine is 'High school musical'. 'High school musical' is very popular amongst teenagers of today which will make them want to pick the magazine up and find out more about them. Zac Efron is also considered as a 'god' for teenage girls which will also make the want to buy it. When the readers first see the magazine they will see the headline 'Exclusive interview you're a star' posted across it. This word exclusive means they cant find out about it anywhere else so it makes them want to read it and the direct address 'you're a star' makes it seem like the magazine is talking directly to the reader which draws the reader in to it.


Other headlines such as 'Celebrity love secrets exposed' and 'My diet of death' are smaller on the cover but are used to draw the readers attention by using shocking stories to tempt them to buy it. They are also chatty and informal.


The magazine also looks entertaining, exciting and informative because it has alot of stories posted all over the cover.


Every month the layout of this magazine is the same. This will help readers find their favourite information every month.


The price of this magazine is £2.20. I think this is slightly overpriced considering it is aimed at teens because they only receive pocket money so it should be cheaper.























This is another example of a pop music magazine. This is smash hits. It is now defunct but I can still use it as an example. This magazine was issued every fortnight. It included information on celebrity gossip, music and fashion and cosmetics.

As with top of the pops magazine the font and style of the masthead remains the same each issue but the colours of the title change each time.


The main flash of the magazine is McFly. McFly are a popular band for teenagers to listen to which will mean they will want to find out about them and want to buy the magazine. When the reader first picks up the magazine they will see the headline 'Son of dork, why McFly should be afraid...very afraid' This is dramatic and sounds bad so readers will want to know why.


Other headlines such as 'Louis xfactor gossip' and 'Greendays secret life exposed' seem interesting and exciting and will make people want to pick it up and buy it. Language such as 'secret' and 'gossip' makes it seem like they are going to find out things that other people won't know. The designer of this magazine also makes the target audience want to buy it by adding bonus's such as 'Win poll winners tickets'.


The price of this magazine is £2.00. I think this is reasonable but could be cheaper considering the target audience is people that only earn pocket money.






















Top of the pops magazine doesnt have a contents page so I am going to analyse a contents page from Mizz magazine becuase this is the most similar one I could find.I emailed the editor of Mizz magazine to check the target audience was similar to the top of the pops magazine. They replied:

Mizz is aimed at 10-14 year old girls. This is similar to my target audience so it is suitable for me to analyse.


The images on the page are of actors from Disney films. This makes it suitable for the younger audience because generally older people won't want to read about Disney films. The image of Zac Efron will help sell the magazine becuase females love him and the target audience is females. He is also an international star so is well known. There is also an image of someone modelling some fashionable clothes which will make the reader want to read on so they can find out where the clothes were from and also females of the younger age are generally interested in fashion.




The colour scheme of this page is mainly bright colours. This makes it suitable for the target audience becuase younger people are usually attracted to bright colours. They are also quite feminine colours which shows that it is aimed at a female target audience.


The title that states its a contents page is quite small and in a sans serif font. It is also in bold and red on a white background which makes it stand out. However becuase the font is small and its off-centre it makes it hard to know where the contents actually are.


The remained of the writing on the contents page is also in sans serif font. Colours have always been chosen that will stand out and make it clear for the audience to read. However this font is quite small so this could make it hard for the reader to read.


The language used throughout this page is colloquial and chatty. For example 'wake up' and 'enjoy'. This makes it informal and will attract the target audience becuase they will want it to be chatty and fun towards them. They are also catchy so will stick in peoples heads and make them remember them.
























This is a double page spread from top of the pops magazine.


The tone of the language used in the article is colloquial and chatty. An example of this is 'hello campers'. This is friendly and will invite the audience to read the article. It is also advertising a film so it has included the casts reviews of the film and they all say its good so it will make the audience want to watch the film.  


The image that dominates the page is of the Jonas Brothers who are popular amongst teenage girls which will attract their attention. There is also images of the cast introducing themselves which is friendly.


The colours used throughout the double page spread are bright and inviting and will attract the readers eye.


The quote 'We want the girls we date to be our biggest fans'has been pulled. This makes the teenage girls reading the magazine want to be their fans because

The question of the interview is put in bold and in a different colour to the answer. This shows the reader what part is the question and which is the answer. Also it shows the change in the speaker.

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